Starting from Scratch

by Devin Anand


Tunisian Entrepreneur Launches Mecca Cola

ATB - Marrakech + 311 - Down
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http://news.findlaw.com/ap/f/66/05-10-2005/34820013d584ecd0.html

Mecca Cola, named after Islam's holiest place, was launched in France in 2002 as an alternative to popular American brands like Coca Cola and Pepsi to protest against U.S. foreign policy toward Muslim nations. The company also pledged to donate a portion of its profits for the welfare of oppressed Muslims in Afghanistan, Iraq and Palestine.

"We request every consumer to think what the soft drink companies do with their profits. We cannot provide money to those who are killing our brothers and sisters in different parts of the world."

Mecca Cola is now being sold in 56 countries. In France, Mecca Cola was the second most popular soft drink after Coca Cola. Mecca Cola moved its headquarters to Dubai last year following legal proceedings for breach of company registration laws in France.

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